Turkish society is still structured in a stronglyhierarchic fashion. This is also reflected in company structures and the style of management.
The few rich holdings (Koç, Sabancı etc.) are firmly in the hands of influential families. A rapid rise up the career ladder in a company purely on ability without the corresponding background is virtually impossible. Emotion and volatility are often the main characteristics of management style.
Hand-in-hand with this is the fact that the ‘pecking order’ within the company is clearly set out and constructive criticism from ‘underlings’ is not common.
The status quo is maintained by the superiors by means of loyal and respectful dealings with their subordinates. Recently, there have been clear signs of efforts to gradually adopt the management styles of the USA and Europe.
Companies are thus very keen to send their executive management on business exchanges abroad.
In order to use the Turkish market, it must first be decided which market entry strategy should be adopted:
Should a new company be established?
Is a strategic cooperation with a Turkish partner or even a joint venture envisaged or should an existing Turkish company be taken over?
The strategies have differing advantages and disadvantages that need to be assessed for the project in hand:
The cultural differences between westernised companies and Turkish companies are apparent when it comes to setting up an efficient organisational structure within the Turkish company. The following factors should be continuously kept in mind and adequately reacted to in order to avoid internal resistance:
Attorney under German law, Bar certified specialist for Criminal Law Cüneyt Gençer
E-Mail: gencer@gencer-coll.de • Tel. +49-(0)-911-37 66 76-63
Tax Consultant, Dipl.-Kfm (Univ.) Bernhard Hofer
E-Mail: hofer@gencer-coll.de • Tel. +49-(0)-911-37 66 76-63